Pricing strategies for hotels

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Pricing strategies are an important element of your entire distribution plan. 

Usually, companies display their offers and packages on their website or through B2B sellers. Securing a great deal is a top priority for every customer. When choosing a stay package, customers often compare various rates and packages for their preferred travel dates. Pricing strategy plays a vital role in customer acquisition and shaping customer perceptions for mid-range and small businesses. Regardless of the period, pricing strategies significantly impact sales generation. A robust revenue management process is crucial for any organisation. Understanding market trends and implementing effective pricing strategies are key aspects of revenue management. Each pricing activity should be tailored to different geographical locations to maximise impact, whether it's offers, promotions, packages, customer benefits, or reward programs.